We developed the proposition, name, brand strategy and brand identity for Amba, the blow-dry brand
Amba: All about the blow dry
We developed the proposition, name, brand strategy and brand identity to blow the market wide open
Amba is a start-up chain of blow-dry-only salons launched in London in 2017. We developed the brand strategy; the brand name, which references the founders’ Indian heritage; the brand theme; the strapline; the brand identity and brand expression for a start-up with the courage to break away from the ubiquitous ‘premium’ stylings of most upmarket salons to forge it’s own distinctive and fun direction.