Chromatic Brands
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Amba Hair And Beauty Branding

Amba is a start-up chain of blow-dry-only salons launching in London in2017. We developed the brand strategy; brand name, which references the founders’ Indian heritage; the brand theme; the strapline and #hashtag; the brand identity and brand expression for a start-up with the courage to break away from the ubiquitous ‘premium’ stylings of most upmarket salons and to forge it’s own distinctive and fun direction. 

Amba is a start-up chain of blow-dry-only salons launching in London in 2017. We developed the brand strategy; brand name, which references the founders’ Indian heritage; the brand theme; the strapline and #hashtag; the brand identity and brand expression for a start-up with the courage to break away from the ubiquitous ‘premium’ stylings of most upmarket salons and to forge it’s own distinctive and fun direction.