Chromatic Brands
Chromatic_Home_Images_BWW.jpg

Big White Wall Mental Healthcare User Experience And Branding

Big White Wall is a multi award-winning healthcare platform that delivers a safe online community for people with emotional and psychological health issues.

By defining the purpose ‘Enabling Hope and Progress’, we were able to work closely with Big White Wall to develop and align strategy, language, brand identity, brand expression, product design, user interface design and marketing communications into a truly unified experience.

 

Following the launch of the new brand and product, UK Member numbers increased from 37,470 in 2014 to 103,045 year end 2015/16 and average time spent during each visit increased form 3 minutes in 2014 to over 9 minutes in 2015/16. 2015/16 saw the successful launch of BWW into the US healthcare market and its purchase by a consortium of US healthcare providers.

Big White Wall is the leading global provider of digital behavioural healthcare. We worked closely with the senior team for over a year to developed the brand strategy, brand language, brand visual identity, strap line, digital platform, mobile app and brand films. Our work has helped Big White Wall to expand into the US market and has dramatically increased the number of people the service helps to build better lives.

Following the launch of the new brand and product, UK Member numbers increased from 37,470 in 2014 to 103,045 by year end 2016

Average time spent during each visit increased form 3 minutes in 2014 to over 9 minutes in 2016.

2016 saw the successful launch of BWW into the US healthcare market and its purchase by a consortium of US healthcare providers.