Chromatic Brands
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NYSE Euronext SmartPool: Meet. Match. Trade.

We created the brand positioning, messaging, identity and advertising campaign that positioned Euronext’s SmartPool as the market’s leading non-displayed liquidity venue. Our work helped to redefine how financial sector brands communicated and created a memorable benchmark in the financial infrastructure world.

We created the brand positioning, messaging, identity and advertising campaign that positioned Euronext’s SmartPool as the market’s leading non-displayed liquidity venue. Our work helped to redefine how financial sector brands communicated and created a memorable benchmark in the financial infrastructure world.


It is rare to find a consultancy that so quickly and effectively grasped the needs of our business, our customers and the industry at large. They have added immense value at each step of the process and we look forward to working with them in the future.
— Lee Hodgkinson, Chief Executive of SmartPool and Head of European Sales and Relationship Management, Euronext