Chromatic Brands
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First Quantum Health & Wellness: Designed to save lives

As well as being one of the largest copper producers in the world, in many of the locations in which it operates, First Quantum Minerals is also the only local provider of transport, education and health services.

Chromatic Brands worked with First Quantum to develop a coherent proposition, name and brand expression for its newly integrated health offering. Our unique and sensitive solution enables understanding without words for communities in challenging, isolated and often harsh environments throughout the world. It may even save lives.

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As well as being one of the largest copper producers in the world, in many of the locations in which it operates, First Quantum Minerals is also the only local provider of transport, education and health services.

Chromatic Brands worked with First Quantum to develop a coherent proposition, name and brand expression for its newly integrated health offering. Our unique and sensitive solution enables understanding without words for communities in challenging, isolated and often harsh environments throughout the world. It may even save lives.

Learn more about the project

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Your guidance in the concept stage through to the delivery and implementation of a practical and reproducible product was invaluable.  The process has helped my team draw the disparate areas of our practice together to create an easily identifiable product that is usable in the different geographical locations.
— Anna Pascall, Head, Group Health & Wellness
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