Chromatic Brands
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Fixxa®: Revolutionising property maintenance

Naming, strategy, proposition, brand, branding, identity, user experience, digital design, startup, marketing, technology, Fixxa, home-repair

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Fixxa: Tradespeople now,
or exactly when you want them

 

We developed the name, strategy, proposition, brand identity, user experience, digital platforms and marketing materials for this disruptive UK technology firm

Background

The UK emergency repair market is worth an estimated £5.7 billion p.a. Yet, despite many recent developments, the current market is broken. When we have a property emergency or requirement for an instant fix in our home or workplace, we often have to rely on unqualified and unreliable tradespeople, who are either unavailable or busy working on someone else's property problem. And when we do find someone, they could be miles away and unable to get to us quickly.

In order to address these issues, Fixxa® was created to harness digital technology that enables the on-demand or emergency booking of qualified and vetted Plumbers, Heating Engineers (Gas), Electricians, Handymen, Drainage Engineers and Locksmiths.


Nominated for Best Brand and Best Web Experience in the 2019 Creative Pool Awards

Judged by an internationally renowned panel representing over 250,000 CreativePool Members and 20,000 of the planet’s most innovative companies.

 
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Insight

Fixxa® are liberators for both home owners and tradespeople. They use technology to release tradespeople, property owners and occupiers from the inefficiency, uncertainty and complexity associated with property maintenance.

Definition

Fixxa® use the power of technology to transform property repair by making it simple, fast, efficient and transparent for the benefit of all.

For Customers, Fixxa® is the fastest digital property maintenance booking platform. Delivering expert, vetted tradespeople to your door in record time.

For Tradespeople, Fixxa® is the fastest digital job generator. We provide high value, regular, local jobs.

 
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Expression

It was clear that in order for Fixxa to be successful, we would have to create a brand and experience that was completely aligned across every-touchpoint. Our ambition was nothing short of total 360º brand cohesion 

Naming

The Fixxa® name was selected after an extensive period of exploration and testing of ‘descriptive’ options that were available and could be granted a European Trademark. Used as a noun, booking a ‘Fixxa®’ becomes a way of securing a uniquely qualified and reliable tradesperson.

Identity: The magic line

The visual identity was developed to project a premium, sophisticated and contemporary brand that will support the offer and create significant differentiation from other repair services. The logo incorporates symbols for proximity, power, access and home into a unique marque that also contains a ‘magic’ green journey line. This line is used dynamically across digital applications, communications and animations to illustrate the proximity of appropriate ‘Fixxas’ and to reinforce the idea that they are ‘on their way’.

The same colour palette that is used in the logo is used throughout illustrations and communications and is supported by varying weights of a single typeface, FS Lucas, across all touch-points.

Activation

We worked closely with the Fixxa® management and development teams to translate detailed UX and UI designs into two fully operational responsive digital platforms. These incorporate booking, billing, tracking, project management and GPS technologies into a seamless, easy to use digital service.

Launch as a consumer web-app and tradespersons app across a limited geographical range in January 2019, Fixxa’s ambition is to become nationally available within 5 years.

 
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Chromatic Brands had the creativity, knowledge and experience to add enormous value to the development of the Fixxa brand. But more importantly, they became our partners, helping us to define the name, offer, brand and digital platforms. They were able to put themselves in our shoes to understand the challenges faced by a start-up business. They asked searching questions and helped us to develop practical solutions. As a result, we are looking forward to a long and fruitful future, with Chromatic by our side.
— Mark Ticktum, Non Executive Director, Fixxa
 
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