Chromatic Brands

Stand out and stand for something


Stand out and stand for something
In essence, what we deliver can be boiled down to a simple set of business requirements: a relevant story, expressed in an interesting way and delivered through compelling experiences. The aim - to make business strategies resonate.


A phased approach
In order to deliver these requirements, we establish clear objectives and confirm the market context to deliver impactful creative solutions.

1. Brand Immersion
Develop a clear understanding of your ambitions, your business and your market in order to ensure that the brand strategy, design and activation are relevant and fit for purpose. 

2. Brand Strategy
Define a compelling, credible and distinctive ‘story’ which summarises what makes your brand unique and valuable. 

3. Brand Creative Expression
Create a unique style of expression for the brand which stands out from competitors and helps to communicate the brand proposition

4. Brand Activation and Engagement
Enable the business and its stakeholders to shape a coherent ‘brand world’. Build the brand through experiences, interactions and communications


– Insights & analytics
– Strategy & positioning
– Brand architecture
– Naming
– Brand visual & verbal identity identity
– Employee engagement
– Digital - UX and UI
– Employee engagement

…Chromatic was pivotal in defining and delivering major innovations to the product that pushed the functionality to a new level.
— Peter Henderson, Technical Director, Big White Wall
 TP ICAP: Keeping markets in motion

TP ICAP: Keeping markets in motion

 Edison: Forecasting the future

Edison: Forecasting the future