Chromatic Brands
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IPA Marketing Industry Branding

The Institute of Practitioners in Advertising's ‘ADAPT’ programme was designed to help the marketing and communications industry to evolve faster, in order to accelerate growth. By creating a name, witty campaign, identity and events that all referenced the idea of ‘unlikely but beneficial adaptations’, we helped them to create an education programme that quickly became the most successful initiative in their history.

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The Institute of Practitioners in Advertising's ‘ADAPT’ programme was designed to help the marketing and communications industry to evolve faster, in order to accelerate growth. By creating a name, witty campaign, identity and events that all referenced the idea of ‘unlikely but beneficial adaptations’, we helped them to create an education programme that quickly became the most successful initiative in their history.