Chromatic Brands
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Liberty Mutual Re: Standing out from the crowd

At heart professional services businesses are built upon strong, stable relationships which deliver value to both parties. Liberty Mutual Reinsurance recognizes the truth and significance of this insight.

Reinsurance businesses play a vital role underwriting the global economy. Being a major player depends upon having significant scale and a specialist understanding of markets and risks.

But at heart professional services businesses are built upon strong, stable relationships which deliver value to both parties. Liberty Mutual Reinsurance recognizes the truth and significance of this insight. As a mutual they can take a long-term, steady view in turbulent times. And as a client-centric business, they understand what their clients need at a rational and emotional level.

That’s why our brand-building campaign for the launch of LMRe focuses on empathy. Real LMRe experts - not models! – assure clients that they share their concerns and can deliver the right experience. “The Feeling’s Mutual”. And the strong use of colour sets the campaign apart from competitors whilst aligning the specialist division with its corporate parent, Liberty Mutual.

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