Chromatic Brands


Branding, strategic, strategy, independent, naming, creative, agency, design, advertising, finance, not-for-profit, professional services, technology, insurance, risk, next-gen ecosystem, expert, partners, aligned, agile, responsive


Chromatic: a next-generation strategic creative agency for financial, insurance, professional, technology and not-for-profit services.


Building brands with meaning and momentum takes a whole spectrum of talents. So we created Chromatic – a different type of agency. 

An eco-system not an empire, our core team of hugely experienced creative strategists and strategic creatives is harmonised for the needs of each engagement. Our founders work directly with clients for the duration of projects, orchestrating efforts and responding quickly as needs change.

We focus on strategy, creativity, innovation, design and activation for businesses and organisations that range from multinationals to start-ups. We help each one to understand itself better and connect more effectively with stakeholders and markets. We believe that to succeed, brands must stand for something enduring and be brought to life with passion.

Our Clients


What we deliver: Strategic creative solutions that add value

In essence, what we deliver can be boiled down to a simple set of business solutions: a relevant story, expressed in an interesting way and delivered through compelling experiences. Our solutions create positive impact and add value to clients, customers and society.


What our clients say

Chromatic had the creativity, knowledge and experience to add enormous value to the development of the Fixxa brand. But more importantly, they became our partners, helping us to define the name, offer, brand and digital platforms. They were able to put themselves in our shoes to understand the challenges faced by a start-up business. They asked searching questions and helped us to develop practical solutions. As a result, we are looking forward to a long and fruitful future, with Chromatic by our side.
— Mark Ticktum, Non Executive Director, Fixxa
…Chromatic was pivotal in defining and delivering major innovations to the product that pushed the functionality to a new level.
— Peter Henderson, Technical Director, Big White Wall
Chromatic has the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.
— James Lloyd, Marketing Director, Europe at L.E.K. Consulting
I’ve been telling these guys that we need a decent f***ing identity for years, and now at last we’ve got one to be proud of!
— Paul Idzik, Chief Operating Officer, Barclays plc
Thanks to Chromatic, our new branding reflects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.
— Lauren Seager-Smith, CEO, Kidscape
Your guidance in the concept stage through to the delivery and implementation of a practical and reproducible product was invaluable. The process has helped my team draw the disparate areas of our practice together to create an easily identifiable product that is usable in the different geographical locations.
— Anna Pascall, Head, Group Health & Wellness
Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.
— Julia Henniker-Heaton, Director, Head of brand and Marketing, BDO
What we were hoping for was a dynamic new identity and a coordinated communications programme. We got much more. We were taken on a journey that helped us understand what differentiates us within the market and showed us how to articulate and exploit our attributes.
— Diana Chan, Chief Executive Officer, EuroCCP
It is rare to find a consultancy that so quickly and effectively grasped the needs of our business, our customers and the industry at large. They have added immense value at each step of the process and we look forward to working with them in the future.
— Lee Hodgkinson, Head of European Sales and Relationship Management, Euronext
..demonstrated an impressive depth of understanding of our business. Refreshingly original, responsive, challenging, stimulating, thoughtful and friendly.
— Jenny Hyatt, Founder, Big White Wall