Chromatic Brands
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TP ICAP: Keeping markets in motion

TP ICAP, the worlds largest firm of professional intermediaries, was launched in 2017 following the acquisition of ICAP by Tullett Prebon. We created the Brand Theme, ‘Keeping Markets In Motion’ and worked with partners to develop a striking Brand Identity for an organisation that is positioned to attract new talent and challenge the way the sector is viewed.

TP ICAP, the worlds largest firm of professional intermediaries, was launched in 2017 following the acquisition of ICAP by Tullett Prebon. We created the Brand Idea, ‘Keeping Markets In Motion’, the brand narrative and designed the strikingly differentiating brand visual identity. We then worked with implementation partners to activate a brand expression that is positioned to attract new talent and challenge the way the sector is viewed.

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