Chromatic Brands
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We use brand strategy and design to improve business performance

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Understanding matters

Our mission is to help improve business performance by translating complex business issues into compelling, meaningful and beautiful brands.


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Partnership matters

For us, success comes from serving our clients and their brands better by being credible, knowledgeable and efficient. Working collaboratively with our clients, we ensure that brands resonate with customers, partners and employees – helping organisations to thrive and realise their ambitions. 


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Experience matters

Our team has a phenomenal breadth and depth of experience in creating and supporting global financial services, healthcare, professional services and technology brands. We have led major branding programmes for Accenture, Avanade, Barclays, BDO, Euro CCP, HSBC, L.E.K., NYSE Euronext, Roche, TPICAP and others.


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Passion matters

We started Chromatic because we care passionately about what we do and the clients we do it with. Our reputation rests on the quality of our work, which means the people you meet from Chromatic will be the people who do the job.


Chromatic has the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.
— James Lloyd, Marketing Director, Europe at L.E.K. Consulting
 Insight: Trust in Financial services brands

Insight: Trust in Financial services brands

 Insight: Brands, truth and failed take-overs

Insight: Brands, truth and failed take-overs