…it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’.

According to Marketing Magazine, the average tenure for a CMO is 40 weeks. That’s about the same length of time it takes a child to learn their colours and know that grass is green.

The big consultancies and the big tech companies having been serving up the same dish for over a decade.

Balls To All That

Covid has changed many things for the short term in terrible and heartbreaking ways. We will all come out of this experience different people. But in every crisis, there is also an opportunity and many people will start to rethink the way their businesses operate and to remodel their futures.

Liberty Specialty Markets - Our Story, Behind The Scenes

Taking a stand – having a distinctive story and unique style – is a risk worth taking. Yes, it will raise a few eyebrows and get people talking.  That’s not risk, that’s reward.

We’re proud to be quoted in this piece about the developing new genre of Creative Agency in the wake of today's digital business transformation.

Doing well be doing good.

Lauren Seager-Smith, CEO of Kidscape, talks about how a small charity can approach the process of rebranding.

Is it morally and ethically acceptable to appropriate the image of cultural icons, without the possibility of securing their consent, in order to sell 'stuff’?

We (Kidscape) had recognised the changing landscape, and wanted to ensure we were still available and relevant to our people: children and young people; parents and carers; teachers and professionals; and the people who support us.