Our clients rely on us to define and shape their brands, make confident business decisions, and gain competitive advantage. Through our integrated approach – aligning strategies, identities, and activations – we help them to create outstanding brands that drive growth and build enduring value.
We combine a highly analytical approach with creative thinking to solve business problems. Data and facts ground our work, but we pair them with fresh perspectives and imaginative solutions to break category conventions. Our fusion of analysis, creativity and experience sets us apart and helps our clients to realise their full potential.
Strategy
Defining the strategic brand foundations that articulate the story you need to tell the world
Research & Insights
Brand alignment analysis
Brand Strategy
Brand Architecture
Customer Value Proposition
Employee Value Proposition
Liberty Mutual
Together. We raise the bar
Diageo
Strategy and definition
LEK Consulting
BDO
Towards one global brand
Identity
Designing a distinctive visual and verbal identity system that helps to project your brand strategy
Naming
Logo Design
Visual Identity System
Brand Assets
Brand TOV & Messaging
Sonic Identity
Brand Guidelines
Kindred
Private health insurance just got personal
Vibrint
Make the Right Call
Economics of Mutuality
A Better Way To See and Do Business
The Baer Group
Enterprise Performance Partners
Activation
Activating brands to drive engagement, increase awareness and enhance reputation
Advertising campaigns
Film and moving image
Brand implementation support
Brand inductions & training
Website UX & UI design
Trade Show design
Branded environments
Liberty Mutual Reinsurance
Making emotional connections
Onro
What goes around, comes around
Liberty Mutual GTS
Serious can be amusing – and delightful
IFM Investors
Chromatic Primary is an ultra-focused, eight-week methodology designed to give scaling-up businesses the brand assets they need to accelerate and sustain their growth.
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Chromatic Brand Alignment Index
As organisations have become less centralised and stakeholder touch-points have proliferated, it is increasingly difficult for business leaders and marketing and communications teams to manage their brands coherently.
The Chromatic Brand Alignment Index© helps businesses assess the degree to which their brands are integrated with their strategies and their cultures and are executed consistently across touchpoints. Our analysis provides a practical tool to assess current effectiveness and prioritise efforts which create more impact and value.
