Chromatic Brands
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ABOUT

We help brands in finance, NFP, professional services and technology to stand out and stand for something.

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Chromatic is an independent strategic creative agency

We help brands in finance & risk, NFP, professional services and technology to stand out and stand for something

 

We started Chromatic because, after years of working in management positions at global agencies, we felt there was a different way to do things: a way for clients to work directly with experienced and dedicated project teams; teams that have the flexibility and commitment to focus on helping them long-term and not just ’now’; tailored teams built with sector specific expertise that provides clients with the reassurance of knowing that we genuinely understand their issues.

We are expert enough to work with FTSE and Fortune 100 companies, and lean enough to work with businesses at the beginning of their journey.

Our clients work directly with experienced and dedicated teams that have the sector specific expertise to understand their issues and solve their problems. The people you meet from Chromatic will be the people who do the work.


Clients

 
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I.D.E.A.™

Insight. Definition. Expression. Activation.

 

What we deliver

In essence, what we deliver can be boiled down to a simple set of business solutions: a relevant story, expressed in an interesting way and delivered through compelling experiences. In order to manage complicated sets of requirements, we establish clear objectives and confirm the market context to deliver impactful creative solutions.

Insight
We establish a clear understanding of your ambitions, your business and your market in order to ensure that the definition, expression and activation of your brand are relevant and fit for purpose.
– Sector Analysis
– Competitor Audit
– Management and Employee Interviews
– Business Reviews

Definition
We define a compelling, credible and distinctive ‘story’ which summarises what makes your brand unique and valuable.
– Strategic Brand Model
– Purpose
– Brand Architecture

Expression
We create a unique expression for the brand which stands out from competitors and helps to communicate the personality of the business.
Name Development
– Brand Narrative
– Brand Messaging
– Visual & Digital Design Principles
– Brand Visual Identity
– Verbal Identity

Activation
We enable the business and its stakeholders to shape a coherent ‘brand world’, building the brand through experiences, interactions and communications.
– Digital - UX and UI
– Film and Moving Image
– Employee Engagement
– Campaigns
– Governance and Guidelines

 
 

What our clients say

Chromatic had the creativity, knowledge and experience to add enormous value to the development of the Fixxa brand. But more importantly, they became our partners, helping us to define the name, offer, brand and digital platforms. They were able to put themselves in our shoes to understand the challenges faced by a start-up business. They asked searching questions and helped us to develop practical solutions. As a result, we are looking forward to a long and fruitful future, with Chromatic by our side.
— Mark Ticktum, Non Executive Director, Fixxa
…Chromatic was pivotal in defining and delivering major innovations to the product that pushed the functionality to a new level.
— Peter Henderson, Technical Director, Big White Wall
Chromatic has the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.
— James Lloyd, Marketing Director, Europe at L.E.K. Consulting
I’ve been telling these guys that we need a decent f***ing identity for years, and now at last we’ve got one to be proud of!
— Paul Idzik, Chief Operating Officer, Barclays plc
Thanks to Chromatic, our new branding reflects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.
— Lauren Seager-Smith, CEO, Kidscape
Your guidance in the concept stage through to the delivery and implementation of a practical and reproducible product was invaluable. The process has helped my team draw the disparate areas of our practice together to create an easily identifiable product that is usable in the different geographical locations.
— Anna Pascall, Head, Group Health & Wellness
 
 
Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.
— Julia Henniker-Heaton, Director, Head of brand and Marketing, BDO
What we were hoping for was a dynamic new identity and a coordinated communications programme. We got much more. We were taken on a journey that helped us understand what differentiates us within the market and showed us how to articulate and exploit our attributes.
— Diana Chan, Chief Executive Officer, EuroCCP
It is rare to find a consultancy that so quickly and effectively grasped the needs of our business, our customers and the industry at large. They have added immense value at each step of the process and we look forward to working with them in the future.
— Lee Hodgkinson, Head of European Sales and Relationship Management, Euronext
..demonstrated an impressive depth of understanding of our business. Refreshingly original, responsive, challenging, stimulating, thoughtful and friendly.
— Jenny Hyatt, Founder, Big White Wall