Chromatic is a brand strategy, identity, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

“Chromatic is now written into the process for managing all of our businesses, because our partners are bought into the results that they deliver.”

Tim Matthews, Partner, The Acacia Group
“As always, we are delighted with our work with Chromatic. They have helped us boost our brand way beyond the insurance noise.”

Tim Knight, Strategy Leader, Liberty International Insurance
“Thanks to Chromatic, our new branding projects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.”

Lauren Seager-Smith, CEO, Kidscape
“The proposition and associated campaigns have been clear and impressively developed, creating real impact. If I was to pick a case study of how large P&C insurers should develop brands, Liberty would be my first choice.”

Ben Bolton, Managing Director, Gracechurch Consulting
“Chromatic helped us explore important aspects of our business from a different perspective, helping us to identify and refine our key themes and value proposition and then bring them to life with a fresh brand expression. The result has been universally embraced by our employees and partners, becoming an important representation of our growth strategy.”

Tom Lash, Chief Executive Officer, Vibrint
“The task we set Chromatic of helping us to re-articulate the model and re-brand the organisation was formidable. But I’m delighted to report that they excelled in every phase of the process. As we seek the transformation of the economy by equipping businesses to be a force for good, we now have a clear, concise and effective platform to stand on.”

Nick Gulliver, Director of Strategic Communications, Economics of Mutuality Alliance
“I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”

Susan DuHamel: Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance
“Chromatic helped Onro over a challenging three-year to develop a brand strategy, name and eye-catching brand identity. Their unrelenting push for quality outputs means that they are now trusted friends who we can rely on to help promote Onro’s business.”

Amer Mokaddem, founder and managing director, Onro
“Through our ongoing work with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result.”

Eric Edmonds, Marketing Director, MajorKey
“It's so hard to make a campaign that stands out and at the same time really says something. Insurance marketing is hard at the best of times and insurance marketing at the top of the wholesale end is even harder. Chromatic consistently produce excellent work.”

Mark Goeghegan, Voice of Insurance Podcast
“Chromatic had the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”

James Lloyd, Managing Director, Marketing, FTI Consulting
“Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”

Julia Henniker-Heaton, Director, Head of Brand and Marketing, BDO
“Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairy-tales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”

Rowan Bamford, President, Liberty Global Transaction Solutions

Our clients
We focus on B2B markets where human connections are often hard to find.

A colorful bunch of flowers in a vase on a table.

Large white text spelling 'DAGO' on a black background

How we help our clients succeed

Strategy. Proposition. Advertising. Launch. Advertising

Helping to grow gross written premium by £4.4 billion

Since Chromatic started working with them in 2018, Liberty Specialty Markets and LMRe have grown gross written premium by $4.4 billion ($3.5 billion in 2018 to over $7.9 billion in 2023). They were ranked No1 in the independent London Market Brand Index 2023.

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Enabling the highest
ever multiple at sale

Within one year of its rebrand by Chromatic, Highmetric was sold for the highest ever multiple for a Service Now technology business.

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Market leading growth

Since it’s creation in 2021, MajorKey has incorporated Valence Technology, Clango, Legion Star and Oxford Computer Group to create the fastest growing pure-play identity access management brands in North America.

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Strategy. Naming. Identity. Digital. Engagement.

Creating the brand behind the highest fee paid for an MGA

Only six months after its brand refresh by Chromatic, Velocity Risk secured significant investment from Oaktree Capital Management, the leading global alternative investment manager, for the highest fee ever paid for an MGA. Velocity Risk was sold to Ryan Specialty in January 2025.

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Our core team: Experience matters

Located in London, our team of phenomenally experienced creative strategists and strategic creatives works directly with private and publicly listed global brands. We are retained over the long term by organisations who appreciate our expertise, insight, creativity, and ability to keep things simple.

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Simon Case
Creative Director

Simon has over thirty years of experience in corporate brand creation, design, integrated communications and creative strategy. He has held senior management positions for international agencies in the UK and US where he oversaw the rebranding of Barclays and Land Rover and has advised clients such as BDO, BT, HSBC, L.E.K., Liberty Mutual and Swiss Re.

Alec Rattray
Strategy Director

With more than thirty years’ experience, including heading the marketing communications function for a $10bn revenue global services company, Alec works with business leaders to help them analyse and articulate what they stand for and how they can stand out. Alec’s technology and B2B clients have included Accenture, Avanade, Fujifilm, Financial Times, Eversheds, LG, Nomura, Serco, SKF and Tetra Pak.

A woman with short, gray hair, wearing a yellow knit turtleneck sweater, sits with her hands clasped together near her chin, looking contemplative against a plain, light-colored background.

Emma Booty
Creative – Brand

Emma has over twenty years of experience in brand creation and design. Her knowledge covers a broad range of sectors with a particular focus on both luxury and tech, which has included clients such as IDG (Foundry), Soho House Group, Babylon, De Beers, The Body Shop, The Future Laboratory and American Express.

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Phil Heys
Creative – Brand

Phil has experience spanning several continents in a wide variety of sectors. This diversity has been the key to his continued passion for design and insight-led creative ideas. His experience has been shaped at agencies such as Landor, Superunion, FITCH, Intermarketing, Missouri Creative and Chromatic and enabled him to work with clients like Adidas, Marriott Hotels, HSBC, Pernod Ricard, Nokia to create and define their brands.

A woman with dark shoulder-length hair smiling and looking to her left, wearing a white quilted jacket and gold hoop earrings, against a plain light background.

Rita Araujo
Creative – Brand

Rita graduated from the University of Porto with a degree in Communication Design and a post-grad in Graphic Design and Editorial Projects. She has over 10 years of experience working on brand creation and expression for agencies such as Saatchi & Saatchi and Fitch. Her specialties are Editorial and Digital Design, Graphic Identity and Art Direction and she is fluent in both English and Portuguese.

A young man with short brown hair and a light beard, wearing a black jacket and gray t-shirt, sitting indoors with a neutral expression, looking slightly to the side.

Robbie Mason
Creative – Motion Design

Robbie specialises in Motion Graphics and Video Post-Production. Since achieving a 1st class BA honours in Digital Media from the University of Hertfordshire, he has worked with a variety of businesses, from start-ups to international brands and Fortune 100 companies.

How we work

01
Strategic

We analyse market contexts to align objectives with opportunities, enabling clients to realise the full potential of their brands.

02
Creative

We challenge ourselves and our clients to defy sector conventions and embrace bold brand choices that create human connections and emotional engagement.

03
Experienced

Our team brings experience from some of the world’s largest agencies and most dynamic brands across multiple industry sectors.

04
Collaborative

We listen intently and work in partnership with client teams to create solutions that combine a pragmatic approach with proven methodologies.

05
Clear

We keep it simple, avoiding marketing jargon to provide informed opinions, straightforward recommendations and honest advice. Our candid approach fosters deep trust and long-term relationships.

We belive in the benefits of long-term relationships
Strategies change, markets move, and technologies advance. So businesses - and their brands - must also adapt. We value long-term partnerships because deep understanding - and the trust that comes with it - can only be built over time.

7+ years

7+ years

3+ years

Social Commitment

As many organisations recognise, giving is hugely rewarding. As social beings, we are naturally motivated to share our skills and knowledge and contribute to causes that matter to us.
At Chromatic we strongly support the notion that businesses are part of communities and not just part of the economy. We seek opportunities to ‘do our bit’ to create a more just and sustainable society.

Chromatic is a brand strategy, identity, advertising and communications consultancy.

Our mission is to create outstanding B2B brands that make human connections to drive growth and build enduring value.

“Chromatic is now written into the process for managing all of our businesses, because our partners are bought into the results that they deliver.”

“As always, we are delighted with our work with Chromatic. They have helped us boost our brand way beyond the insurance noise.”

“Thanks to Chromatic, our new branding projects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.”

“The proposition and associated campaigns have been clear and impressively developed, creating real impact. If I was to pick a case study of how large P&C insurers should develop brands, Liberty would be my first choice.”

“I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”

“Chromatic helped Onro over a challenging three-year to develop a brand strategy, name and eye-catching brand identity. Their unrelenting push for quality outputs means that they are now trusted friends who we can rely on to help promote Onro’s business.”

“It's so hard to make a campaign that stands out and at the same time really says something. Insurance marketing is hard at the best of times and insurance marketing at the top of the wholesale end is even harder. Chromatic consistently produce excellent work.”

“Chromatic had the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”

“Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”