Businesses want to access the multiple benefits of Enterprise Resource Planning (ERP) systems. Many choose the Microsoft Dynamics 365 platform, which provides a suite of functional modules that help businesses work smarter.

But here’s the rub. Around 80% of Dynamics implementation programmes fail. And whilst the likelihood of failure is widely recognised, what’s not so well understood are the reasons for failure, and how to address and mitigate them.

Vannda_ is an ambitious technology company that confronts this reality: it salvages failing projects and puts them back on track. With offices in Europe, Asia, and the Americas, Vannda_ specialises in successful Dynamics implementation. Its clients range from large enterprises requiring focused Finance & Operations expertise, to smaller businesses seeking more general support through Business Central. And while Vannda_ is renowned for its recovery expertise it also offers a spectrum of strategic advice and operational support.

Experiencing significant demand and rapid growth, Vannda understood the importance of establishing a strong market presence and a distinctive voice. But as a scale-up business with tight timescales, Vannda needed an accelerated branding process. 

Chromatic has developed a streamlined brand strategy and identity service especially for fast-evolving B2B businesses without enterprise budgets. We call the model Chromatic Primary. The fast-track model provides clients with clarity and confidence by creating a compelling proposition and distinctive identity, expressed across key applications including a website. All in less than 10 weeks.

Vannda_ operates at multiple levels: strategic, operational, and technical, engaging stakeholders from the boardroom to on-the-ground teams. Its deep understanding of Dynamics implementation failures reveals that most programs falter because of underlying systemic issues. The root causes are rarely technical; they often stem from people-related factors such as misaligned goals, unclear roles, and insufficient resources.

We put Dynamics to work

Unlike consultancies that focus on technical solutions, Vannda_ addresses systemic issues head-on. The company emphasises understanding human motivations and concerns, recognising that success hinges on managing the people side of change. Vannda doesn’t just fix broken systems; its experienced consultants help clients to build resilient organisations capable of sustaining successful Dynamics deployments.

By offering pragmatism, clarity, and expert support, Vannda_ is positioning itself as the "reality partner" for organisations looking to deploy Dynamics effectively.

Vannda__ is the Microsoft business partner focused on getting it right first time, not padding out margins.

In short, Vannda puts Dynamics to work.

The brand expression deliberately positions Vannda_ alongside bigger, transcendent technology brands.

The tone of voice moves beyond the standard communication formula of features, advantages, and benefits to highlight the issues that Vannda__ addresses, emphasising case studies and competence over technical capabilities and development chops.

The identity confidently combines a single-minded use of yellow, black and white with a logo that incorporates a flashing underscore - a programming symbol which subtly references Vannda_'s technical expertise. And because this underscore exists on every keyboard, it becomes a rare, truly powerful and unique brand element that enables each team member to replicate the logo in documents and text, reinforcing the brand's uniqueness and memorability in every communication.

The visual system then combines the logo, colour, copy, imagery and service icons with shapes that fit together to create a cohesive whole, similar to pieces in Tetris.

To empower its team and extend its reach, Vannda_ and Chromatic worked together to leverage accessible, off-the-shelf digital platforms such as Framer and Canva. This approach empowers the team to start building the brand through daily updates and communications, all without the need to refer back to an agency.