Chromatic is a strategy-led branding, advertising and communications consultancy.
We help organisations in the financial, insurance, professional services and technology sectors to uncover the essential human connection between business brands and business people. Our understanding and insight helps clients reject category conventions and gives them the confidence to make bold decisions that build enduring value.

Our services
We help B2B brands to create and align their strategies, identity and communications to ensure that they are human, meaningful, distinctive and compelling.

Stand for Something
That Matters
Strategies and
propositions

Discovery and Diagnosis

Brand Alignment Analysis
Market and Customer Analysis
Stakeholder Research
Management Interviews

Definition: Brand Strategy

Purpose, Positioning, Proposition, Promise, Personality
Brand Architecture
Employee Value Proposition.

Stand out
From the Crowd
Identity and
experiences

Naming and naming conventions
Narrative and Messaging
Tone of Voice
Brand Design Principles
Brand Visual Identity
Sonic Identity
Digital Experience
Guidelines and Governance

Stand up and
Be Counted
Content and
channels

Film and Moving Image
Advertising Campaigns
User Experience Design
Stakeholder Engagement Strategy
Enablement Workshops and Training
Trade Show Design
Physical Space Design

Our clients

Black and white digital illustration of a person with a speech bubble containing the words "Goodbye".

Liberty Mutual: Together. We raise the bar

Economics of Mutuality: A Better Way To See and Do Business

Acacia represents a coming together of complementary characteristics: collaborative and creative; accountable and authentic; resilient and responsible; empathetic and expert.

Velocity Risk: A new language for insurance

Experience matters
Our team of phenomenally experienced creative strategists and strategic creatives works directly with leaders in private and publicly listed global brands. We are retained over the long term by organisations who appreciate our rigour, creativity, humility and ability to keep things simple.

Smiling bald man wearing glasses and a black turtleneck shirt, sitting against a plain light background.

Simon Case
Creative Director

A middle-aged woman with shoulder-length gray hair, wearing a black blouse, is speaking and gesturing with her hands in a light-colored room.

Rachelle Headland
Business Development

A middle-aged man with glasses and a beard, gesturing with his hand, wearing an olive green jacket, speaking or explaining something.

Alec Rattray
Strategy Director

Smiling woman with shoulder-length dark hair wearing a cream-colored jacket and gold elongated earrings, looking to her right.

Rita Araujo
Creative – Brand and UI

A woman with short hair wearing a yellow turtleneck sweater, sitting with her hands clasped near her face, looking thoughtfully to the side.

Emma Booty
Creative – Brand

A young man with short brown hair, wearing a black jacket and gray shirt, sitting in an indoor setting with a white wall and whiteboard in the background.

Robbie Mason
Creative – Brand and Motion

A woman with short, dark hair, wearing a black jacket and earrings, is gesturing with her right hand on her chest and appears to be speaking or explaining something.

Tika Stefano
Creative – UX and UI

A middle-aged man with a short gray beard and blue eyes, wearing a yellow sweater, is gesturing with his hands while speaking, against a plain light-colored background.

Phil Heys
Creative – Brand and Experience

“Chromatic is now written into the process for managing all of our businesses, because our partners are bought into the results that they deliver.”

Tim Matthews, Partner, The Acacia Group
“As always, we are delighted with our work with Chromatic. They have helped us boost our brand way beyond the insurance noise.”

Tim Knight, Strategy Leader, Liberty International Insurance
“Thanks to Chromatic, our new branding projects our mission to give practical support to children and families, encouraging those experiencing bullying to reach out to us, knowing that we’ll be with them every step of the way.”

Lauren Seager-Smith, CEO, Kidscape
“The proposition and associated campaigns have been clear and impressively developed, creating real impact. If I was to pick a case study of how large P&C insurers should develop brands, Liberty would be my first choice.”

Ben Bolton, Managing Director, Gracechurch Consulting
“Chromatic helped us explore important aspects of our business from a different perspective, helping us to identify and refine our key themes and value proposition and then bring them to life with a fresh brand expression. The result has been universally embraced by our employees and partners, becoming an important representation of our growth strategy.”

Tom Lash, Chief Executive Officer, Vibrint
“The task we set Chromatic of helping us to re-articulate the model and re-brand the organisation was formidable. But I’m delighted to report that they excelled in every phase of the process. As we seek the transformation of the economy by equipping businesses to be a force for good, we now have a clear, concise and effective platform to stand on.”

Nick Gulliver, Director of Strategic Communications, Economics of Mutuality Alliance
“I can’t thank Chromatic enough for their guidance, patience and creativity in getting us to where we are. You truly understand the heart and soul of Liberty, and brought it to life in this work.”

Susan DuHamel: Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance
“Chromatic helped Onro over a challenging three-year to develop a brand strategy, name and eye-catching brand identity. Their unrelenting push for quality outputs means that they are now trusted friends who we can rely on to help promote Onro’s business.”

Amer Mokaddem, founder and managing director, Onro
“Through our ongoing work with Chromatic, we have established a brand identity that respects our clients as people motivated to do the best for their organisations. We wanted the brand to convey that we don’t just lead with tech but share in our client’s goals to put their employee and customer experience at the heart of the business. The team at MajorKey is thrilled with the result.”

Eric Edmonds, Marketing Director, MajorKey
“It's so hard to make a campaign that stands out and at the same time really says something. Insurance marketing is hard at the best of times and insurance marketing at the top of the wholesale end is even harder. Chromatic consistently produce excellent work.”

Mark Goeghegan, Voice of Insurance Podcast
“Chromatic had the strategic skills to define the right direction, the creative capability to bring that direction to life and the business and communications expertise to articulate the approach in a way that resonates with the business.”

James Lloyd, Managing Director, Marketing, FTI Consulting
“Their collaborative approach augmented our team in an efficient and integrated manner. As a result, engagement was ensured from internal stakeholders throughout the process and we successfully refreshed our brand from within.”

Julia Henniker-Heaton, Director, Head of Brand and Marketing, BDO
“Our clients enter into deals believing that they will be successful. They buy insurance to protect themselves against unforeseen issues. Our new campaign, with market leading Chromatic, uses fairy-tales as a reminder that a prudent deal maker expects the unexpected because not every deal ends happily ever after.”

Rowan Bamford, President, Liberty Global Transaction Solutions

Chromatic Brand Alignment Index

As organisations have become less centralised and stakeholder touch-points have proliferated, it is increasingly difficult for business leaders and marketing and communications teams to manage their brands coherently.
The Chromatic Brand Alignment Index© helps businesses assess the degree to which their brands are integrated with their strategies and their cultures and are executed consistently across touchpoints. Our analysis provides a practical tool to assess current effectiveness and prioritise efforts which create more impact and value.

Social Commitment

As many organisations recognise, giving is hugely rewarding. As social beings, we are naturally motivated to share our skills and knowledge and contribute to causes that matter to us.
At Chromatic we strongly support the notion that businesses are part of communities and not just part of the economy. We seek opportunities to ‘do our bit’ to create a more just and sustainable society.

Logos of Somerset House and Black Business Incubator, with Somerset House tilted and black background.

Our services
We help B2B brands to create and align their strategies, identity and communications to ensure that they are human, meaningful, distinctive and compelling.

Stand for Something
That Matters
Strategies and
propositions

Stand out
From the Crowd
Identity and
experiences