A brand needs to communicate both what it does and what it does differently.
Read MoreTop Seven Takeaways from Campaign’s Year Ahead Briefing 2024
Read MoreInvest in a brand in the right way and it will clear a path to business growth.
Read MoreBy changing the conversation, we’re helping GIN to demonstrate that better inclusion practices can address talent shortages, which drives much needed change and positively shapes workplace policy.
Read MoreOnly around 6% of people working in creative agencies are over 50. But within 10 years, half of all UK adults will be.
Read MoreCreative Consulting’s Balancing Act
Read More…after ten years, we have finally - and successfully - registered Chromatic as a Trademark.
Read MoreIf you go to any trade show you will see hundreds of stands that are slick, expensively put together - and very boring.
Read MoreSimon Case is my name. I had it a full nine years before the Cabinet Secretary, and he is polluting my brand!
Read MoreLiberty Specialty Markets now heads the London Market InsurIndex Brand Power Tracker.
Read MoreBuild a Future Focused Insurance Brand
Read MoreThere is only one thing worse than being talked about…
Read More…it’s odd that despite the significance of brands as business drivers, few organisations have a reliable or effective way to assess whether their brands are ‘joined-up’.
Read MoreAccording to Marketing Magazine, the average tenure for a CMO is 40 weeks. That’s about the same length of time it takes a child to learn their colours and know that grass is green.
Read MoreThe big consultancies and the big tech companies having been serving up the same dish for over a decade.
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