Chromatic Primary is an ultra-focused, eight-week methodology designed to give scaling-up businesses the brand assets and marketing tools they need to accelerate and sustain their growth.
Sense and Sensibility
For B2B brands, it is no longer enough to communicate functional benefits and conform to the market conventions. B2B firms need to adopt sophisticated brand and marketing strategies in order to succeed:
B2B buyers are 3x more likely to choose a brand they feel emotionally connected to (Wark and LinkedIn B2B Institute, 2022)
“71% of B2B buyers who see a personal value in a brand will purchase from that brand, even when the functional benefits are the same as competitors.” (Source: LinkedIn B2B Institute & Ipsos, “Marketing to Emotion in B2B,” 2023)
Chromatic has helped businesses at every stage – with over a decade of experience accelerating startups and scale-ups.
Our award-winning brand work for Velocity Risk (a fast-growing MGA) contributed to its $525M acquisition in 2025 – just one example of how strategic branding drives outsized results.
That expertise is now distilled into PRIME: a 40-day, £80k package that gives emerging B2B companies the brand assets they need to accelerate their growth.
What you get:
A sharp brand proposition... so that your sales and marketing people have a compelling story.
A distinctive identity and look and feel... so that your brand stands out from the crowd .
A website, a sales presentation and social media templates… so that you can communicate coherently
No bloated budgets. No fluff. Just high quantity branding proven to make human connections and build enduring value.
Outcomes by phase
Week 1: Immersion
A clear understanding of the current brand and market landscape is established, pinpointing key opportunities and potential new brand directions.
Week 2-3: Brand Strategy & Creative Territories
A compelling, credible, and distinctive brand story is defined, forming the foundation for ongoing strategic communications and clearly articulating the brand’s uniqueness and value.
Week 3-4: Creative Development
An emblematic visual identity and unique style of expression are created, designed to appeal to stakeholders, stand out from competitors, and effectively communicate the brand proposition.
Week 5-6: Creative Route Refinement
The creative direction is refined and finalised, demonstrating its adaptability and impact across a wide range of notional applications, ensuring consistency and resonance with target audiences.
Week 6-8: Communication tools and website
Your team is equipped with the necessary assets, templates, and guidance to produce coherent and compelling communications. Social media tools and a website-building platform are used to create a distinctive, scalable, and manageable online presence that supports future growth.
If you help to manage an emerging B2B business and think you need to build a more solid brand foundation in order to accelerate your growth, please let us know.
We’d love to show you how.
Relevant case studies
MajorKey
Technology in concert
Vanda
Putting Dynamics to work
Velocity Risk
A new language for insurance
Kindred
Private health insurance just got persona
