Thinking

Balls To All That

Covid has changed many things for the short term in terrible and heartbreaking ways. We will all come out of this experience different people. But in every crisis, there is also an opportunity and many people will start to rethink the way their businesses operate and to remodel their futures.

Liberty Specialty Markets - Our Story, Behind The Scenes

..not many articulate the specific benefits they provide to clients and partners, perhaps because they don’t have the confidence to communicate what makes them special?

Doing well be doing good.

Lauren Seager-Smith, CEO of Kidscape, talks about how a small charity can approach the process of rebranding.

Is it morally and ethically acceptable to appropriate the image of cultural icons, without the possibility of securing their consent, in order to sell 'stuff’?

We (Kidscape) had recognised the changing landscape, and wanted to ensure we were still available and relevant to our people: children and young people; parents and carers; teachers and professionals; and the people who support us.

There are lots of great articles out there about naming, including my all time favourite - My Son Adolf. As we're currently working on a new naming project, we thought we'd share some of the things we've learned...