Every autumn, the reinsurance industry moves between a series of set-piece conferences, from RVS in Monte Carlo to Baden-Baden in Germany. These events are where relationships are renewed and reputations reasserted.

Chromatic was asked by Swiss Re to ensure that the brand experience for the 2024, 2025 and 2026 conference season was coherent and distinctive. We needed to develop and express a concept that could inform all elements of the experience – from wayfinding to invitations to menu options and room ambience.

Swiss Re is one of the biggest beasts in the jungle: its strength is globally understood and appreciated. But above all, Swiss Re stands for partnership. And partnership depends upon negotiation. And that means dialogue.

By using dialogue as a galvanising concept, Swiss Re elevated the meaning of partnership and achieved record levels of engagement.

The experiences of reinsurance events can feel interchangeable. Similar venues. Similar hospitality. Similar themes. The simple and multi-dimensional concept of Dialogue, as a means to express the Swiss Re promise of Partnering for Progress, was the ‘red thread’ which influenced the design of every touch point.  By reframing Swiss Re as the partner most attuned to its partners, not as the loudest voice in the room, the concept of dialogue supported negotiations and burnished its reputation as a collaborative partner.

At the flagship RVS Monte Carlo event, the concept of dialogue came to life in the Salon Excelsior and its Hermitage garden. A ‘Dialogue Master Graphic’ linked static and animated signage into one premium expression. The Dialogue Garden gave clients a calm space for private conversation, cued by wind chimes, sculptures and alphorns. A Dialogue Dinner served ‘sonic’ foods, and audio gifts, mini-alphorns and Swiss chocolates carried the idea into every hand.
A hospitality programme of a client dinner, women’s networking apéro and wine tasting encouraged unhurried dialogue, and two press events around a sigma research launch engaged the media. For CIAB, Chromatic adapted the RVS experience into environmental graphics and meeting-suite screens, keeping Swiss Re instantly recognisable.

The experience landed. Post-conference research recorded overwhelmingly positive feedback across every aspect of RVS, improving on an already strong 2023.

79 Event NPS (up from 72 in 2023)
4.9/5 Overall satisfaction (4.7 in 2023)
100% Client dinner guests very/extremely satisfied

Satisfaction with the meeting space, garden and catering was exceptionally high, with the Dialogue Garden rated ‘extremely satisfied’ by 83% of clients and the new client-hospitality formats a clear stand-out.

Distinctive, human hospitality set Swiss Re apart and gave its teams a better platform for the conversations that matter. An independent BCG observer called the experience relaxed and friendly with “nothing to improve”, rating rivals as “disconnected” or “not really visible”. A campaign amplified it across earned, owned and social channels.

40% Share of voice, led all reinsurers (35% in 2023)
+46% Visitors to the conference website vs 2023
70+ Articles generated from two press events

Swiss Re led all reinsurers on visibility despite a streamlined media approach, with social engagements leaping to 49,471 from 6,932 the year before, a 10.8% rate against a 3.5% group average.

“The garden was amazing! It was a real upgrade.”
RVS client, post-conference survey

From a simple human insight that the best partners are in dialogue rather than monologue, Swiss Re turned a season of conferences into a distinctive, measurably effective expression of Partnering for Progress. The recommendation for all Swiss Re events: keep the dialogue going.