Acacia
Building Stronger
Strategy. Identity. Digital
Acacia is a Private Equity firm with a difference. Named after the acacia tree, a symbol of renewal and resilience, Acacia focuses on technology-related businesses with potential for substantial and sustained growth. They take a very hands-on approach, investing care as well as capital to make portfolio businesses stronger.
Acacia asked us to sharpen their brand proposition and reshape their Brand Visual Identity to reflect their distinctive approach and their market specialism.
Strategy and Promise
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Identity
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Outcome
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Acacia
Building Stronger
Strategy. Identity. Digital
Founded in 2021, MajorKey is a technology strategy, design, and operations partner with offices located in Lombard, IL (near Chicago), Buenos Aires, Argentina and Pune, India. With a workforce exceeding 600 employees, MajorKey collaborates with both public and private organizations worldwide. The company’s mission is to enhance experiences through integrated technologies, offering services such as Digital Strategy, Enterprise Service Management, Identity Access Management, DevOps and Software Development, Cloud Adoption, and Managed Services.
Strategy and Promise
+
Identity
+
Outcome
+
Acacia
Building Stronger
Strategy. Identity. Digital
Acacia is a Private Equity firm with a difference. Named after the acacia tree, a symbol of renewal and resilience, Acacia focuses on technology-related businesses with potential for substantial and sustained growth. They take a very hands-on approach, investing care as well as capital to make portfolio businesses stronger.
Acacia asked us to sharpen their brand proposition and reshape their Brand Visual Identity to reflect their distinctive approach and their market specialism.
Strategy and Promise
+
Identity
+
Outcome
+
Acacia
Building Stronger
Strategy. Identity. Digital
Founded in 2021, MajorKey is a technology strategy, design, and operations partner with offices located in Lombard, IL (near Chicago), Buenos Aires, Argentina and Pune, India. With a workforce exceeding 600 employees, MajorKey collaborates with both public and private organizations worldwide. The company’s mission is to enhance experiences through integrated technologies, offering services such as Digital Strategy, Enterprise Service Management, Identity Access Management, DevOps and Software Development, Cloud Adoption, and Managed Services.
Strategy and Promise
+
Identity
+
Outcome
+




















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