Core Power
Energy That Moves
Brand Revitalisation: Strategy, Identity & Activation
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
Core Power
Energy That Moves
Brand Revitalisation: Strategy, Identity & Activation
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
Core Power
Energy That Moves
Brand Revitalisation: Strategy, Identity & Activation
CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.
Context
+
Opportunity
+
Strategy
+
Visual Identity
+
Activation
+
Before
After
“WorkingwithChromaticforcedustorethinksomethingfundamental:Howweunderstandourownbusiness,andhowwedescribeit.Theresultisasharednarrativeandbeautifulidentitythatthewholeorganisationcanstandbehind.Wecannowtalkaboutthebenefits,thevalueandthefuturewearehelpingtobuildwithaclarityandconfidencewesimplydidn'thavebefore.”
Charlotte Vere, Group Head
Group Head, Market Development
Before
After
“WorkingwithChromaticforcedustorethinksomethingfundamental:Howweunderstandourownbusiness,andhowwedescribeit.Theresultisasharednarrativeandbeautifulidentitythatthewholeorganisationcanstandbehind.Wecannowtalkaboutthebenefits,thevalueandthefuturewearehelpingtobuildwithaclarityandconfidencewesimplydidn'thavebefore.”
Charlotte Vere, Group Head
Group Head, Market Development
Before
After
“WorkingwithChromaticforcedustorethinksomethingfundamental:Howweunderstandourownbusiness,andhowwedescribeit.Theresultisasharednarrativeandbeautifulidentitythatthewholeorganisationcanstandbehind.Wecannowtalkaboutthebenefits,thevalueandthefuturewearehelpingtobuildwithaclarityandconfidencewesimplydidn'thavebefore.”
Charlotte Vere, Group Head
Group Head, Market Development
Related Projects
