Our work with Diageo enabled us to find a common thread within the business, brand, and brand architecture strategies that could inspire and guide creative brand expression. The notion of ‘alchemy’ spoke equally well to the organisational model and to the product portfolio. And it was used to inform a new look and feel for online and offline corporate brand communications.

Diageo have asked us not to publicise our work with them in detail, but you can find out more here:

A cure for Strategitis.

If you would like to know more, please contact simon.case@chromaticbrands.com