Kidscape
The anti-bullying charity that helps
Branding and Strategy
We defined the brand strategy and identity for a national anti-bullying charity.
Background
+
Strategy & Promise
+
Expression
+
Activation
+
Kidscape
The anti-bullying charity that helps
Branding and Strategy
We defined the brand strategy and identity for a national anti-bullying charity.
Background
+
Strategy & Promise
+
Expression
+
Activation
+
Kidscape
The anti-bullying charity that helps
Branding and Strategy
We defined the brand strategy and identity for a national anti-bullying charity.
Background
+
Strategy & Promise
+
Expression
+
Activation
+
“Earlierthisyearweaskedchildren,parents,carersandsupporterswhattheyneededfromananti-bullyingcharitylikeKidscape.Thesamethemeemergedagainandagain:thatpeoplewantedtofindapaththroughit,tonotfeelsoalone,andthattheywantedhelpwithbullying.ThankstoChromatic,ournewbrandingreflectsourmissiontogivepracticalsupporttochildrenandfamilies,encouragingthoseexperiencingbullyingtoreachouttous,knowingthatwe’llbewiththemeverystepoftheway.”
Lauren Seager-Smith
CEO
“Earlierthisyearweaskedchildren,parents,carersandsupporterswhattheyneededfromananti-bullyingcharitylikeKidscape.Thesamethemeemergedagainandagain:thatpeoplewantedtofindapaththroughit,tonotfeelsoalone,andthattheywantedhelpwithbullying.ThankstoChromatic,ournewbrandingreflectsourmissiontogivepracticalsupporttochildrenandfamilies,encouragingthoseexperiencingbullyingtoreachouttous,knowingthatwe’llbewiththemeverystepoftheway.”
Lauren Seager-Smith
CEO
“Earlierthisyearweaskedchildren,parents,carersandsupporterswhattheyneededfromananti-bullyingcharitylikeKidscape.Thesamethemeemergedagainandagain:thatpeoplewantedtofindapaththroughit,tonotfeelsoalone,andthattheywantedhelpwithbullying.ThankstoChromatic,ournewbrandingreflectsourmissiontogivepracticalsupporttochildrenandfamilies,encouragingthoseexperiencingbullyingtoreachouttous,knowingthatwe’llbewiththemeverystepoftheway.”
Lauren Seager-Smith
CEO
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