Liberty Mutual GTS

Serious can be amusing – and delightful

Brand Strategy. Proposition Development. Advertising Campaign.

We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.

Background

+

Campaign

+

Results

+

Liberty Mutual GTS

Serious can be amusing – and delightful

Brand Strategy. Proposition Development. Advertising Campaign.

We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.

Background

+

Campaign

+

Results

+

Liberty Mutual GTS

Serious can be amusing – and delightful

Brand Strategy. Proposition Development. Advertising Campaign.

We created a simple, ownable idea to inform a multidimensional campaign and drive growth for a leading global institutional investment manager.

Background

+

Campaign

+

Results

+

Campaign 2024 – 2025

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”

Rowan Bamford

President, Liberty Global Transaction Solutions

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2023

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2021 - 2022

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2024 – 2025

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”

Rowan Bamford

President, Liberty Global Transaction Solutions

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2023

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2021 - 2022

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2024 – 2025

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
“Ourclientsenterintodealsbelievingthattheywillbesuccessful.Theybuyinsurancetoprotectthemselvesagainstunforeseenissues.Ournewcampaign,withmarketleadingChromatic,usesfairytalesasareminderthataprudentdealmakerexpectstheunexpectedbecausenoteverydealendshappilyeverafter.”

Rowan Bamford

President, Liberty Global Transaction Solutions

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2023

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

Campaign 2021 - 2022

Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic
Work Liberty Mutual Gts Serious Can Be Amusing And Delightful brand and campaign work by Chromatic

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