Liberty Mutual

Together. We raise the bar

Strategy. Proposition. Advertising. Launch

Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”

Background

+

Opportunity

+

Promise & Value Proposition

+

Campaign Strategy

+

Activation

+

Liberty Mutual

Together. We raise the bar

Strategy. Proposition. Advertising. Launch

Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”

Background

+

Opportunity

+

Promise & Value Proposition

+

Campaign Strategy

+

Activation

+

Liberty Mutual

Together. We raise the bar

Strategy. Proposition. Advertising. Launch

Chromatic partnered with Liberty Mutual to develop a new proposition and integrated advertising campaign which aligns its B2B services in North America and communicates a bolder and more strategic proposition: “Liberty is here for you. Today. Tomorrow. Together.”

Background

+

Opportunity

+

Promise & Value Proposition

+

Campaign Strategy

+

Activation

+

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”

Susan DuHamel

Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”

Managing Editor

Insurance Industry Publication

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”

Susan DuHamel

Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”

Managing Editor

Insurance Industry Publication

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“Ican’tthankChromaticenoughfortheirguidance,patienceandcreativityingettingustowhereweare.YoutrulyunderstandtheheartandsoulofLiberty,andbroughtittolifeinthiswork.”

Susan DuHamel

Chief Marketing Officer, Global Risk Solutions at Liberty Mutual Insurance

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
“IwanttogoonrecordassayingwhoeverisdesigningtheLibertyadsforLeader’sEdgeisknockingitoutofthebox!WheneverIseecreativethatunderstandsthatthereadersofLeader’sEdgearewritingenterprisewidepoliciesformidandlargesizedcorporations,Imakesuretorequestthoseadsgetthebestpositioningpossible!”

Managing Editor

Insurance Industry Publication

Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic
Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic

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Work Liberty Mutual Together We Raise The Bar brand and campaign work by Chromatic