Liberty Specialty Markets
Adapting to change. Together
Integrated global brand-building campaign
Liberty Specialty Markets (LSM) is the international insurance and reinsurance arm of Boston-based Liberty Mutual Group, a Fortune 100 company and one of the world’s leading insurance businesses.
Since Chromatic started working with LSM in 2018, the profile of the brand has been raised significantly, supporting Liberty’s goal to be recognised as a leading financial services company.
Background
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Strategy and Promise
+
Activation
+
Impact
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Liberty Specialty Markets
Adapting to change. Together
Integrated global brand-building campaign
Liberty Specialty Markets (LSM) is the international insurance and reinsurance arm of Boston-based Liberty Mutual Group, a Fortune 100 company and one of the world’s leading insurance businesses.
Since Chromatic started working with LSM in 2018, the profile of the brand has been raised significantly, supporting Liberty’s goal to be recognised as a leading financial services company.
Background
+
Strategy and Promise
+
Activation
+
Impact
+
Liberty Specialty Markets
Adapting to change. Together
Integrated global brand-building campaign
Liberty Specialty Markets (LSM) is the international insurance and reinsurance arm of Boston-based Liberty Mutual Group, a Fortune 100 company and one of the world’s leading insurance businesses.
Since Chromatic started working with LSM in 2018, the profile of the brand has been raised significantly, supporting Liberty’s goal to be recognised as a leading financial services company.
Background
+
Strategy and Promise
+
Activation
+
Impact
+
Ben Bolton
Managing Director, Gracechurch Consulting
Ben Bolton
Managing Director, Gracechurch Consulting
Ben Bolton
Managing Director, Gracechurch Consulting
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