Airmic 2023: Manchester
Strategy. Messaging. Design
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LSM stands for long-term thinking, dependability and creating mutually valuable relationships. Brokers, partners and clients value LSM’s ability to collaborate, embrace diverse perspectives, solve problems and address change.
A presence at Airmic provides an opportunity to reinforce LSM’s value proposition and connect with the overarching Airmic theme.
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Music - especially relevant to the Manchester location - gave us the chance to align with Airmic’s theme - ‘riding the waves of risk and opportunity’ in a way that is witty and engaging. Music is a coming together of sounds, voices and instruments. It provides an emotive way of dramatising ‘togetherness’ and a rich visual language that helped to maximise activations.
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Any stand at Airmic has a number of objectives: Get noticed; enable discussions; create a buzz.
So our single minded expression of music’s ability to bring people together enabled us to create a stand that was the talk of the show, incorporating: A record store with bespoke album covers and T-shirts for each line of business; mixing lessons from professional DJ’s; a sound proof VIP meeting room; cocktail bar and an interactive music quiz.
Stand built by Maxim
“I’m going to ask my team why didn’t we think of this”
“Coming around again to admire your stand again”
“Miles ahead of everyone else”
“Can I come work here, you’ve got the coolest stand. Everyone has been talking about it”
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