Vibrint: Make the Right Call

The Federal Intelligence agencies of the US Government have a tough job to do. And it’s getting tougher. Monitoring and analysing an ever-greater plethora of messages, movements and other signals requires both leading-edge technology and smart, committed technologists. Agencies prize systems and people who can support timely and mission-critical decision-making, because they are in short supply.

That’s why bringing together two trusted businesses with complementary capabilities made perfect sense. ESi is known for its expert people, Meadowgate for its technology solutions. Together they represent a new force in national security.

We worked with the new leadership team to determine what made the combined businesses special, and how their strengths combine to address their customers’ needs. Our shared insight was that the business offers more than just support in gathering and processing huge volumes of intelligence, by utilising cloud platforms. The business provides ‘accountable intelligence’ - intelligence you can depend upon and base good decisions upon. In other words, intelligence which enables agencies to make the right call.

Having defined the brand proposition, we helped the team create a brand name and a brand identity which befits the service and stands out proudly.

Vibrint evokes the dynamic, multi-layered nature of intelligence analysis and decision making. It’s a live show and issues are rarely black and white.

The brand symbol derives from a stylised falcon. Raptors are renowned for their vigilance and agility. Similarly, Vibrint can help to find the right needles in the right haystacks and - most crucially - provide ‘mission-advantage’ to customers. The Vibrint brand symbol hovers above the brand name, poised for action.

To project vibrancy and dynamism, we developed a series of fluid, ever-changing animations and images. Created using AI, these graphics capture the idea that intelligence is organic and kinetic.

And the concept of a falcon's eye view is carried through into photography - sharply in focus and seen from above.

Vibrint was unveiled in November 2023 at Spookstock, the music festival that the intelligence community don’t talk about. CEO Tom Lash was told by one of his competitors. “I’m not going to lie, I was a tad concerned because new branding is such a tough initiative. Vibrint is a great name and it looks like you nailed it!”

Vibrint.com